The Decipher Market Research Blog

One of the challenges facing market researchers is how to properly write a questionnaire. How many points should we include in a scale…and should we label each point or not? Is there a cutoff for how many attributes to include in a grid question? Should I arrange my scale horizontally or vertically? How long should my survey be? Read more »

There appears to be a dilemma, a problem, that I see quite often on the selenium mailing lists and forum boards. To sum things up, they usually read-"help! my tests are giving me errors...sometimes". But why? Why are your tests erroneous and why sometimes? After all, tests that give false results aren't worth their weight in bytes. I scroll down and look for any clues, an explanation, a traceback, or even better...a code snippet. Aha! Some code.

comment_button = webdriver.find_element_by_css_selector("#comment") Read more »

One of the advantages of having a custom community is that it affords you great flexibility with your research options. Here are a few recent examples of how Decipher clients have leveraged their communities: Read more »

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When purchasing sample we are often conscious of quality, cost, and feasibility factors. Most everyone will agree that quality is the most important attribute of the sample equation. There are different aspects of sample quality to consider. Read more »

Like you, we’re passionate about helping worthy causes. To that end, we raised over $3,500 via St. Baldricks to aid in finding a cure for childhood cancer. Fourteen staff members shaved their head for this amazing charity. Check out our Facebook Page for pics. Additionally, we partnered with Chadwick Martin Bailey to support their Light the Night campaign. Read more »

Over the past five years the survey research industry has seen significant growth in the use of custom panels and online communities, and for good reason. There are many strategic benefits of online panel communities in terms of insights, speed, cost, and flexibility; yet getting the very most out of these assets requires careful planning.

Some questions to consider upfront: Read more »

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So, you’ve decided conjoint is for you. Now what?

Creating your attribute list is the most important step towards a successful conjoint study. This is what your respondents will be evaluating in your survey, and these are the items you are interested in investigating.

In a conjoint study, respondents evaluate product profiles that are constructed from the features in your attribute list. A typical conjoint question might look like this:

Sometime back in 2009, we decided it was time to start the long trek of building our own online manual; a comprehensive knowledge base for everything Decipher. What started as a handful of how-to articles has grown into an encyclopedia of over 600 documents, detailing every facet of working with our software and staff. I can assure you, if it isn’t in there, we are actively working to add it. Read more »

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Last week I had the pleasure of attending two market research conferences, the first being MRIA in beautiful Kelowna, B.C. and the second being CASRO Technology in NYC. It was encouraging to note all of the innovation in our field, from mobile research to social media research to survey routers and community technologies. A common theme was "How do we keep respondents engaged? How do we ensure we have a sufficient number and diversity of respondents in the future?" Read more »

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jQuery, the write less, do more javascript framework has a long standing history of making web developers look good, while at the same time enabling us to write less code. Recently, in version 1.5 of jQuery we were introduced to the $.Deferred method and it allows us to do some pretty cool things.
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Researching Market Research: Google Scholar

Selenium Tests: When to Wait with Webdriver

Get creative with your custom community!

Basic Panel Qualities

St. Baldricks Charity Campaign: $3,500 Success!

Custom Panels & Online Communities: Planning for Success

The First Step to a Successful Conjoint Study: Creating the Attribute List

Navigating our Knowledge Base

Respondents: Our Livelihood

Working with jQuery’s $.Deferred

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